belairdirect.

Toronto, Ontario

Digital Platforms Consultant

Ongoing
Competitive
Anjou, Quebec
Early Career

We value diversity and are committed to creating an inclusive workplace that inspires each of us to be the best we can be.  Join our team and make a difference!

Your Job

We're here to help people, businesses and society prosper in good times and be resilient in bad times. We're focused on what matters to our customers. We listen and connect. We make their problems our problems. We strive to understand what they're going through. We build products with them in mind and offer solutions that help.  And we deliver on our promises.  We believe that insurance is not about things, it's about people.

Our success story is written by our passion for living our values and creating a better tomorrow.  We're re-writing the future of insurance - are you ready to be a part of the story?

This is your opportunity.

Your main responsibilities:

  • Help develop and implement user experience, SEO and accessibility strategies
  • Recommend Web development initiatives and natural referencing and personalization strategies, in collaboration with external providers
  • Recommend and prioritize initiatives
  • Manage and track the design of digital projects through to the launch phase
  • Facilitate planning sprints; track projects in Asana/Jira and keep tools up to date
  • Facilitate weekly follow-ups with external partners
  • Interpret competitive analyses and audits: keywords, awareness, inbound links, etc.
  • Analyze the organic on-site and off-site performance results of the digital ecosystem
  • Improve dashboards and quarterly reports, identifying SEO performance indicators based on client objectives
Your Skills
  • University degree in a related field
  • At least three years of experience in a similar role
  • Passion for technology
  • B2C digital marketing experience
  • Ability to juggle multiple projects with various partners
  • Spoken and written bilingualism (English and French)

SEO:

  • Strong grasp of SEO best practices
  • Excellent knowledge of technological and technical aspects of referencing (e.g., URL structure)
  • Proficiency with Google Search Console
  • Excellent knowledge of SERP analytical tools

Project management:

  • Ability to juggle multiple projects
  • Proficiency with Agile methodology
  • Technical writing skills (functional analysis)
  • Proficiency with Microsoft Excel and other MS Office tools (Word, PowerPoint)
  • Good knowledge of Jira and/or Asana
  • Ability to work independently and take initiative; organizational skills (key competencies)

Performance measurement :

  • Knowledge of Adobe Analytics and Google Analytics
  • Comfortable with data analysis
  • Knowledge of getStats (asset)
Closing Statement

A career in Insurance has never been this exciting. Evolving consumer expectations and technology have helped to shape a new vision for our industry - and we are leading the way. Our Technology teams are reshaping the way we do business and setting new industry benchmarks. Our Claims representatives are helping customers to get back on track after they experience a loss.  Our product teams are developing products that protect people and businesses so they can focus on what matters to them most.

Our success story is written by our passion for living our values and creating a better tomorrow.  We're re-writing the future of insurance - are you ready to be a part of the story?

Excellent benefits are offered: competitive salary, flexible benefits, flexible work arrangements, flexible leave, pension plan defined benefit, etc.

For internal candidates, you can apply for a posted position if you have been in your current position for at least 12 months and are performing at a satisfactory level.Please note we may have identified other internal candidates through our Employee Development Program, and that the selection process may also be opened to external applicants.

Eligibility to work in Canada

It's important that you are eligible to work in Canada at the time an offer of employment is made. You may be requested to provide proof of eligibility at that time.

Background Checks Prior to receiving a job offer, you may be asked to consent to background checks if it's a requirement for the role. These checks could include: work references, education and credential confirmation, employment verification, identity check, credit report, criminal offence and driver's license record.

How to Apply