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TalentEgg announces recipients of 2012 Campus Recruitment Excellence Awards

Canadian employers recognized for outstanding achievements in attracting and recruiting post-secondary students


TORONTO, ON, May 15, 2012 – Five Canadian employers were presented with Campus Recruitment Excellence Awards for their achievements in attracting and recruiting post-secondary students and recent graduates over the last year at the first annual TalentEgg Campus Recruitment Excellence Awards and Conference in Toronto on May 14.

“The TalentEgg Campus Recruitment Excellence Awards mark the first time that the campus recruitment activities of Canadian employers have been recognized and celebrated,” said Lauren Friese, founder of TalentEgg Inc.

“These employers represent the most innovative and effective campus recruitment strategies in use in Canada, which will become increasingly important as more Baby Boomers leave the workforce and employers are forced to compete for high-quality entry-level talent.”

Employers submitted applications in January and February, and the winning campaigns were selected by a panel of more than 200 students and recent graduates from across Canada during a judging period in March. The judges ranked the employers and also provided qualitative feedback on their activities.

“TalentEgg sits at the intersection between students and employers, so it was essential that students and recent grads evaluated employers’ applications – not industry experts or other employers,” Ms. Friese said. “Employers are always looking for feedback from students on their campus recruitment activities so they can implement the most effective and cost efficient strategies moving forward.”

Ms. Friese shared the judges’ feedback and best practices with more than 150 campus recruiters, human resources professionals and career services staff at the awards ceremony.


The 2012 TalentEgg Campus Recruitment Excellence Awards winners are:

Best Campus Career Website
PwC Canada (

Best Online Campus Campaign
MacLaren McCann for MasterCard Canada’s 2011 “Social Interview” campaign

Best On-Campus Campaign
ConocoPhillips Canada

Campus Recruiter of the Year
Lisa Kramer, Campus Recruiting Lead, Canada at Accenture

Campus Recruitment Program of the Year


ABOUT TALENTEGG is Canada’s leading job site and online career resource for college and university students and recent graduates. Launched in 2008 by Queen’s University graduate Lauren Friese after her own experience transitioning from school to work, TalentEgg works with more than 150 employers and was visited by more than 1.5 million students and recent graduates in the last year alone.


For more information about the awards or the winners, please contact:

Lauren Friese
Founder, TalentEgg Inc.

Written by

Cassandra Jowett is TalentEgg's Content Manager. She joined the team as a student intern in the summer of 2008, and since then her heart has never really left the Egg Carton. Cassandra is a recent graduate of the Ryerson University School of Journalism, where she earned a Bachelor of Journalism with a focus in writing and editing for newspapers. She has also written and edited for The Globe and Mail, The National Post, t.o.night newspaper and other publications.
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