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Photos – Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD Business Banking

Last Thursday, TalentEgg hosted the first event in our Gen Y Recruitment Insider series, featuring presentations from TD Business Banking and MasterCard.

The Gen Y Recruitment Insider series by TalentEgg is designed to give Canadian recruitment professionals an inside look at the most successful Gen Y focused recruitment and branding campaigns executed by their peers. At each event, attendees have the opportunity to discuss these campaigns as well as forthcoming developments in digital and social media as they pertain to student and new grad recruitment.

Nancy Moulday, Manager Recruitment at TD Business Banking, and Kobi Gulerson, Director of Digital Marketing at MasterCard Canada, shared the behind-the-scenes of their very different but effective styles of recruitment.

We’d like to thank everyone who came out on Thursday and we sincerely hope you had a great time! It was a full house and we had a fantastic turn out, especially considering it was the night before a long weekend.

Couldn’t attend? Stay tuned for blog posts this week featuring the key takeaways from Nancy and Kobi’s presentations as well as our survey findings that indicate some interesting recruitment and marketing trends for the next year.

At the #TEInsider looking forward to meeting everyoneAt the Gen Y Recruitment Insider event hosted by @TalentEgg #TEInsider

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

Lauren took the stage for a while to chat about TalentEgg and introduce the speakers

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

With more than 20 years of experience in recruitment with TD Bank, Nancy has seen campus recruitment trends come and go, and has earned one of the strongest recruitment brands in Canada. She shared some of the most successful tried, tested and true recruitment strategies – as well as the emerging digital ones – that she employs at TD.

Nancy from TD sharing campus recruiting through the years. Time has changed! Feeling old as I remember the days of paper resumes! #TEInsider

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TDSome of the attendees networking in between Nancy and Kobi’s presentations

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

In March 2011, MasterCard launched the most ambitious social and digital media campaign we’ve seen to date that included a creative takeover of TalentEgg.ca. Kobi shared his experience developing and executing the MasterCard Canada Summer Internship campaign, as well as some of the most interesting applications they received.

Learning about @MasterCard recruitment marketing campaign at the @TalentEgg #talentinsider event

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

Big thanks to the talent egg team for putting on a very informative event on gen y campus recruitment #TEInsider@TalentEgg thanks for an egg-cellent event tonight!!! #TEInsiderThanks to the amazing staff from @TalentEgg for enabling growing companies like #PublicOutreach to learn more about the recruiting world :)

The Gen Y Recruitment Insider: Behind the Scenes with MasterCard and TD

Big THANK YOU from the TalentEgg team!

Written by

Cassandra Jowett is TalentEgg's Content Manager. She joined the team as a student intern in the summer of 2008, and since then her heart has never really left the Egg Carton. Cassandra is a recent graduate of the Ryerson University School of Journalism, where she earned a Bachelor of Journalism with a focus in writing and editing for newspapers. She has also written and edited for The Globe and Mail, The National Post, t.o.night newspaper and other publications.
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