Retiring workers will affect all sectors in the petroleum industry within the next decade—approximately 105,000 workers will need to be hired by 2020—and forward-thinking employers are encouraged to think about replenishing their workforce with young workers now. Cheryl Knight, CEO and Executive Director for the Council urges, “The findings of the Council’s Supply/Demand Analysis 2009-2020 not only indicate future opportunities for job seekers, but also the critical need to continue to attract new entrants – particularly young people to the industry to meet labour demand.”
The Council has partnered with TalentEgg to increase awareness of meaningful entry-level careers in the petroleum industry among students and recent graduates, as well as spotlight the employers that offer those careers within the industry, during the Focus on Petroleum event in November 2010 and beyond. Lauren Friese, Founder and CEO of TalentEgg says, “The oil and gas industry traditionally remains under the radar for the majority of young people today. Our partnership with the Council and cross-promotion of the Careersinoilandgas.com website during the event, is one way we can speak to youth in their medium of choice – online and through social media.”
The week-long online event will employ an innovative and pro-active approach by reaching out to 18-25 year olds through social media (i.e., Facebook and Twitter), video interviews, online articles and employer profiles. Through the featured content developed for the Focus on Petroleum event, Canadian youth will learn about the oil and gas industry and its different sectors, jobs and career paths within the industry, the benefits of working in the petroleum industry and more. The content will also address many of the myths and misconceptions about the industry that exist among youth.
We are egg-cited to be working with the Council on the Focus on Petroleum! In combination with tons of fantastic employers, the Focus on Petroleum is sure to be one amazing event for Canadian students and recent grads who are thinking about launching their careers in the oil and gas industry.
What resources and information do you want to see during the Focus on Petroleum in November? Leave a comment on this blog post and we’ll take your ideas into consideration!