Brian Alkerton, a recent York University economics grad who co-founded #GenYOTT and now works in social media, eventually sees himself educating public and private sector employees about the benefits of collaboration and sharing information.

York University computer science and engineering professor Andrew Eckford uses blogs, Twitter and YouTube to give his students a better understanding of content covered in class and to make him more approachable when they’re struggling with course material.

Recent public relations grad, Adam Weitner, dropped by the TalentEgg offices to talk about why he choose public relations as his career path, what he’s doing to get himself into the work force, and how he’s standing out from the rest.

LinkedIn allows you to create and maintain a professional network. The real power is in your ability to sustain a good relationship with your network. So, when you’re in the midst of that job hunt, you can reach out to that network and let them know you need their help.

Like any industry, you have to start somewhere. The good news is that with so many companies looking to expand their online experience to social networks, there is plenty of experience to be had. And some companies will even pay for it.

Lauren chats with freelance social media strategist Sophie Bifield about the best and worst parts of freelancing in a new industry like social media.

Many students don’t realize that getting a job for the summer (or in the case of upcoming grads, their first “real job”) means preparing months in advance. Here are some tips to help you kick-start the process.

Although social media can give you a great opportunity to show potential employers more than what is on your resumé, it can also work against you if you don’t control your online presence. Here are a few things you can do to control your digital footprint and prevent it from losing you that interview.

Entrepreneurs put more than money on the line when choosing self-employment, but knowing they’re not alone can help make the most of their company’s potential. Connecting the masses at Sprouter is Sarah Prevette, a young web entrepreneur committed to revolutionizing how entrepreneurs use social media.

Unless you have very specific requirements, need some custom programming or have a large project in mind, I would recommend the DIY approach as opposed to hiring an expensive web designer. All you need to know is one magical word – WordPress.