Moving forward, you will be asked less often to write a traditional press release, and expected more often to get the word out (in promotion, preventative and crisis communications) using the web-based communication tools available online (aka social media), such as Twitter, Digg, Facebook, etc.

My plan is to continue gaining PR experience in a variety of fields over the next five years and all the while I will be working hard to build my network of contacts, setting myself up for future business. When I do take the plunge and go fully self-employed I will already have all kinds of work lined up.