Moving forward, you will be asked less often to write a traditional press release, and expected more often to get the word out (in promotion, preventative and crisis communications) using the web-based communication tools available online (aka social media), such as Twitter, Digg, Facebook, etc.
My plan is to continue gaining PR experience in a variety of fields over the next five years and all the while I will be working hard to build my network of contacts, setting myself up for future business. When I do take the plunge and go fully self-employed I will already have all kinds of work lined up.
Volunteering is a great way network and show people in your industry what you’re capable of at the same time. It can offer amazing learning opportunities that will pay off large in the long run. The contacts and work-world experience you will obtain will be far more valuable than your average pay cheque.