Inside Sales Vs Outside Sales: Which Is Your Perfect Fit?

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Inside and Outside Sales professionals work in totally opposite environments, despite striving towards similar goals.

Both aim to market their company’s product or service and spread brand awareness, but they use very different approaches. For instance, if you enjoy face-to-face social interactions, you might be be more suited for an Outside Sales position. If you prefer to connect with people using technology, Inside Sales might be a better choice. However, no matter which one you choose, both are extremely rewarding careers where you have the opportunity to produce happy, satisfied customers.

Here’s how to find out which type of position is right for you!

Inside Sales

The Job

Inside Sales professionals typically reach out to customers via phone or online channels like email and social media. This means that you’ll need excellent verbal and written skills. Additionally, this type of position is very similar to a typical corporate job: you’re usually working from an office, your schedule remains relatively constant everyday, and you spend a lot of time on the phone or on your computer. Still, the wide variety of different characters you connect with will keep you on your toes.

Income

In Canada, these professionals make approximately $31,000 to $50,000, which is often made up of a base salary plus commission – this is roughly the same amount any other office worker earns. That said, keep in mind that commission-based roles offer the potential to make much more depending on your performance.

Demand

Since Sales is a big part of every business, there’s a huge demand for new young professionals to join the industry! Plus, as more consumers are shying away from face-to-face interactions, more Inside Sales professionals are needed.

Is This For You?

This type of Sales position is perfect for all the social media geniuses and tech junkies out there. Also, Inside Sales professionals work through many different platforms, which keeps their daily responsibilities fresh and exciting – a consistent schedule doesn’t mean your typical day has to be repetitive! Plus, you’ll need to be able to sell products and services without face-to-face communication, so a passionate personality that can translate confidence and genuine enthusiasm through the phone or email is a must.

Outside Sales

The Job

Outside Sales professionals connect with customers face-to-face through networking events, presentations, trade shows, and other similar events. It’s a role that requires unparalleled social skills and a personality that can brighten up anyone’s day. What’s more? As an Outside Sales professional, you can expect tons of travel opportunities, an ever-changing schedule, and lots of meetings with new clients – you’ll always be on-the-go!

Income

Working in Outside Sales, Canadian professionals can expect to earn around $36,000 to $65,000, which generally includes a base salary and a commission percentage. However, as with Inside Sales roles, you’ll have opportunities to earn a lot more – if you utilize your time and resources effectively to close more sales, your income will be that much higher.

Demand

The travel opportunities, higher income, and constantly changing schedules attract a lot of students and recent grads looking for a challenging and exciting career, so this side of Sales can be a bit more competitive to enter. But don’t let that discourage you! There is still a huge demand for professionals in this area, and a wide range of unique businesses to work with.

Is This For You?

Do you thrive in a self-managed environment? Can you make your own appointments, contact your clients, and make sure all your meetings go smoothly? Are you an egg-cellent problem solver who is resourceful, but also knows when to admit they need a hand? If you answered yes to all these questions, then Outside Sales might be perfect for you!

Sales is a great industry for anyone to hatch a career in because there is something for everybody! Whether you’re someone who enjoys on-the-go direct customer interaction, or more behind-the-screen indirect contact, there’s a place for you in this diverse field!

Curious to learn more? Read our Sales and Marketing Career Guide!

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