The Archives

Browse the content below to find what you're looking for.

The benefits of open house interviews

Friday, December 4th, 2009

Last week I attended an open house at I Love Rewards in Toronto. At first, the process of open house recruiting was both foreign and slightly daunting to me, but after spending two and half hours mingling with the team and other hopeful candidates, I left their offices with both a new level of enthusiasm for I Love Rewards and a list of reasons why other companies should adopt the open house recruiting process.

After submitting my resumé online, I received an email invitation to an open house, so I RSVP’ed to the event and prepared myself the best I could. I put on my ‘first date’ attire, grabbed a copy of my resumé and headed down to the I Love Rewards offices. Once I arrived at their swanky loft-style offices, I registered with staff at the front desk and was handed a time card based on the position that I had applied for. I was then offered a closet to hang my coat and ushered through to the main area where I would wait my turn to be ‘speed interviewed.’

The whole process was a great experience and more companies should adopt the open house recruiting concept; it is a win/win situation for both the hiring company and the candidate. As I Love Rewards founder and CEO Razor Suleman said in conversation with me, “We receive so many resumés that we can’t possibly go through them all, but by having an open house we eliminate the first round of applicants; if you can be bothered to get dressed and come out then that says something about you.”

On top of eliminating the first round of applicants, the process also allows many more benefits to both the company and candidate. Not only is the process seemingly cost-effective for the company, but it also allows for a second round of applicant elimination. By meeting candidates face-to-face it allows the company to weed out the overly fluffed resumés and potentially pick up on candidates that would otherwise have been put in the recycling bin.

For the candidate, benefits include: the ability to learn hands on about the company’s product or services, a feel for the company culture and the chance to interact with current employees.

Although standing in a room full of people competing for the same position can be somewhat intimidating, it can actually be quite beneficial. In speaking with other hopefuls, I was able not only to get a sense of where I thought I stood by comparison, but also gain insight into areas in which I could improve to surpass the competition and up my chances of getting hired.

There is also something strangely satisfying about attending an open house. As a job seeker, it can get very frustrating sending your resumé into what begins to feel like a vortex of nothingness. An open house can serve not only as recognition that someone has noticed you (something I Love Rewards knows all about), but can also give you the will to continue on in the job search once you hit the wall of frustration. It makes you realise that you’re not necessarily unqualified or being ignored, but that companies really do receive an awful lot of resumés.

Don’t turn away “artsy” students at career fairs

Monday, August 24th, 2009

In high school, I was told that going to university would open a window of opportunities for my future and ultimately help me get a good job. I applied to university in a social sciences discipline since I did not have the mathematical aptitude to handle the sciences or engineering.

During frosh week, social sciences and humanities students were taunted by the engineers, who called out, “Spatula!” Meaning: we didn’t have any career options after university and were destined to work a low-wage fast food job. Read More

Do campus recruiting like Google, especially if you’re small

Monday, July 27th, 2009

Although most Canadians probably think of Silicon Valley, California when we think of Google, the company also employs people in Montreal, Ottawa, Toronto and Waterloo. Meanwhile, Canadian computer science, engineering and other technologically savvy students probably know exactly where Google is located within our borders and what it does at each location.

A recent Financial Post article says Google “has become a major recruiter of engineering and computer science graduates from Canadian universities.” Read More

When do students look for jobs? It’s probably not when you think

Thursday, July 23rd, 2009

I recently received a phone call from a long-time TalentEgg contact, asking my opinion on what time of the year I thought students looked for jobs.

Without hesitation, I answered that March, April, May and June are the peak times when students seriously look into their career prospects, and start applying for their first meaningful jobs. Read More

Are you planning for the labour shortage, or will you desperately want help?

Wednesday, July 15th, 2009

An article by Dan Bortolotti (Help Desperately Wanted, July 10) was recently published in Financial Post Magazine on Canada’s labour market and where it will be in 10-15 years. The verdict? We may be in for a surprise.

The article predicts a massive labour shortage in the coming years. Read More

Hot trends, and the importance of ROI in campus recruitment – an interview with Jeremy O’Krafka

Thursday, June 11th, 2009

What are your general views on Campus Recruitment in Canada?

It would be nice to think that the silver lining of the current slowdown, is that there might be some further balancing of expectations between employers and future grads.  I have been following the school-to-career transition very closely since 2000 and in that time it has been an incredible roller coaster ride.  New grad recruitment in my opinion in far too elastic based on economic swings:  market is up and candidates want the moon; market is down and employers pull way back or out completely.  Both sides would be well served by a period of relative equilibrium to reestablish some trust in the process.

What are the hot trends?

Two of the hot trends that I’ve seen emerge in campus recruitment over the last year are social media and hiring metrics.
Social Media:  It almost seems redundant to talk about it with all of the media attention that Facebook, LinkedIN and Twitter have received recently as they relate to job search and recruitment.  Two examples of well executed campaigns that I’ve seen are TD Money Lounge’s “The Hunt” job search video series, which leverages it’s retail Facebook page; and Careerealism’s effective use of Twitter to engage job seekers.  And of course the list wouldn’t be complete without mentioning TalentEgg and the important role it plays as a virtual career bridge for students entering the workforce.
Hiring Metrics: There are a number of progressive employers such as Whirlpool, Merck and Vale Inco who are implementing systems to extract meaningful metrics such as cost-per-hire by campus; salary summaries by school and degree; and candidate pipeline statistics.  ERE has posted a number of insightful articles recently on both recruitment metrics and hiring source.  Campus recruiting leaders who are best equipped with real-time metrics by campus (source), are the best equipped to make the right strategic and budgetary decisions for their organization.

Why is it important to track ROI for campus recruitment?

Measuring ROI relative to the performance of the hire over the related recruitment cost, helps make an employers strategic planning much more objective.  Deciding which campuses to visit, events to attend and media to employ can become a muddled process over time if there isn’t a solid cost-results comparison.  Defaulting to a legacy plan may mean that while one employer is yet again holding a stack of brochures at a dead career fair, their competitor is engaging dozens of tech-saavy students participating in an on-line discussion forum on Facebook.  The problem is that you really don’t know unless you have a system to actively track where you meet the contacts in your pipeline and track them through the full campus recruitment cycle–which may be years!