A POWERFUL DREAM
In Canada and around the globe, our people are united by the dream of being the Best Beer Company Bringing People Together for a Better World.
We’re passionate about quality beers, and how they are marketed and sold. On a daily basis, we find new ways to exceed the expectations of our customers and consumers, and take action to make a difference.
Being the best is equal parts enthusiasm and responsibility. We constantly raise the bar to generate sustainable, long-term growth. Our results mean our employees and our communities can count on us for the long haul.
THE BEST PEOPLE
Our passion and our competitive advantage are in our people. Talented people have been, and always will be, the driving force behind the success of our business.
A PERFORMANCE CULTURE
Labatt is a consumer-focused, results-driven organization. Our performance culture means we are constantly innovating, creating new products, becoming more efficient, and enriching the consumer experience with our brands.
OUR 10 GUIDING PRINCIPLES
Our shared dream energizes everyone to work in the same direction to be the Best Beer Company, Bringing People Together, For a Better World.
Our greatest strength is our people. Great People grow at the pace of their talent and are rewarded accordingly.
We recruit, develop and retain people who can be better than ourselves. We will be judged by the quality of our teams.
We are never completely satisfied with our results, which are the fuel of our economy. Focus and zero-complacency guarantee a lasting competitive advantage.
The consumer is the Boss. We serve our consumers by offering brand experiences that play a meaningful role in their lives, and always in a responsible way.
We are a company of owners. Owners take results personally.
We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity.
We manage our costs tightly, to free up resources that will support sustainable and profitable top line growth.
Leadership by personal example is at the core of our culture. We do what we say.
We never take shortcuts. Integrity, hard work, quality, and responsibility are key to building our company.