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2012 Campus Recruitment Excellence Awards best practices

By on May 16, 2012

On May 14, TalentEgg presented its first annual Campus Recruitment Excellence Awards. Dozens of Canadian employers submitted applications for these awards starting in December, more than 200 students and recent graduates from across Canada voted and provided feedback on those applications in March, and the Top 3 finalists were announced on April 12.

As many of the judges spent hours writing thoughtful, detailed comments on each employer application, there was a ton of information to collect, curate and share with employers and career services professionals at the conference along with the winners.

For your convenience, the presentation slides from the awards ceremony is embedded below, along with the best practices and winners for each category.

Best Campus Career Website

2012 TalentEgg Campus Recruitment Excellence Awards and Conference

Finalists:

Best practices:

  • Make information easy to find
  • Tell students what to expect
  • Feature real students and grads
  • Tailor everything to students – even social media accounts and company information
  • Don’t be boring, too corporate or out of date

What students and new grads liked about the winning website:

  • In-depth information about student and grad programs, culture, training, CSR and more
  • Profiles on local offices – work, community, fun
  • Stories and videos about real people at work and in their personal lives
  • Blogs representing all regions and areas of the organization
  • Demographic-specific social media integration

Winner: PwC Canada‘s www.pwcbrilliantfutures.ca
 

Best Online Campus Campaign

2012 TalentEgg Campus Recruitment Excellence Awards and Conference

Finalists:

Best practices:

  • Be creative and innovative to stand out – students have seen it all!
  • Make students active participants – creative submissions, social networking, games, polls
  • Interact with candidates online
  • Use a wide variety of platforms to get your message out – not just social networking

What students and new grads liked about the winning campaign:

  • Incorporated all major social networks, plus QR codes, Google ads and maps, TalentEgg takeover and more
  • Used social media to pre-screen candidates
  • Candidates produced songs, videos, blogs, Facebook campaigns, tweets
  • Generated 500+ qualified candidates, 400% increase in Facebook fans in four weeks

Winner: MacLaren McCann for MasterCard Canada’s 2011 “Social Interview” campaign
 

Best On-Campus Campaign

2012 TalentEgg Campus Recruitment Excellence Awards and Conference

Finalists:

  • Bank of Montreal
  • ConocoPhillips Canada
  • MacLaren McCann

Best practices:

  • Use on-campus tools to grab students’ attention
  • Then drive them online for the real info
  • It takes a lot to stand out – be unique!
  • Keep it simple
  • Be relatable – even in posters, at career fairs
  • Your corporate brand doesn’t always translate best on-campus – switch it up

What students and new grads liked about the winning campaign:

  • Staggered-release career fair teaser posters without company info
  • Eventually directed students online
  • Bright, easy-to-spot booth with no table
  • Recognizable brand carried through all aspects of campaign, including attire of campus recruiters and reps
  • Simple but innovative and very different from other campaigns – never seen before

Winner: ConocoPhillips Canada
 

Campus Recruiter of the Year

2012 TalentEgg Campus Recruitment Excellence Awards and Conference

Finalists:

  • Nancy Moulday – Manager Recruitment at TD Business Banking
  • Evan Birtch – Team Lead, Campus Programs at Research In Motion
  • Lisa Kramer – Campus Recruiting Lead, Canada at Accenture

Best practices:

  • Be a real person – not a corporate robot
  • Let students/grads connect with you online and in person
  • Be passionate about your organization, careers, and students and recent grads
  • Show results – judges impressed by number of hires, increase in social networking followers, etc.

What students and new grads liked about the winning recruiter:

  • Uses innovative communication tools in addition to traditional recruitment activities
  • Active on company AND personal accounts daily (Facebook, Twitter, LinkedIn, blog)
  • Passionate advocate for their organization
  • Dedicated to helping students and recent grads with their careers

Winner: Lisa Kramer, Campus Recruiting Lead, Canada at Accenture
 

Campus Recruitment Program of the Year

2012 TalentEgg Campus Recruitment Excellence Awards and Conference

Finalists:

  • Kraft Canada Inc.
  • KPMG LLP
  • MacLaren McCann

Best practices:

  • Use all available tools – don’t put all your eggs in one basket
  • Let students interact with you in a meaningful way on-campus and online
  • Whenever possible, give something back – experience, knowledge, prizes
  • Be active year-round

What students and new grads liked about the winning campaign:

  • Based around a case competition
  • Offered meaningful experience + learn about employer + networking
  • Promotion through presentations, social media, posters, emails, TalentEgg
  • Over 900 applications in 2012; an increase of 150% from 2011!

Winner: KPMG‘s Ace the Case
 
More 2012 TalentEgg Campus Recruitment Excellence Awards and Conference highlights coming soon!

Behind the scenes photos from the 2012 TalentEgg Campus Recruitment Excellence Awards and Conference

By on May 16, 2012

Throughout the day, conference attendees and TalentEgg staff took dozens of photos with their smartphones and posted them on Twitter using the #TEawards hashtag.

For a first look at what went on behind the scenes at the 2012 TalentEgg Campus Recruitment Excellence Awards and Conference, check out the slideshow below. More photos from the event will be released later this week, so stay tuned!

TalentEgg announces recipients of 2012 Campus Recruitment Excellence Awards

By on May 15, 2012

Canadian employers recognized for outstanding achievements in attracting and recruiting post-secondary students

FOR IMMEDIATE RELEASE

TORONTO, ON, May 15, 2012 – Five Canadian employers were presented with Campus Recruitment Excellence Awards for their achievements in attracting and recruiting post-secondary students and recent graduates over the last year at the first annual TalentEgg Campus Recruitment Excellence Awards and Conference in Toronto on May 14.

“The TalentEgg Campus Recruitment Excellence Awards mark the first time that the campus recruitment activities of Canadian employers have been recognized and celebrated,” said Lauren Friese, founder of TalentEgg Inc.

“These employers represent the most innovative and effective campus recruitment strategies in use in Canada, which will become increasingly important as more Baby Boomers leave the workforce and employers are forced to compete for high-quality entry-level talent.”

Employers submitted applications in January and February, and the winning campaigns were selected by a panel of more than 200 students and recent graduates from across Canada during a judging period in March. The judges ranked the employers and also provided qualitative feedback on their activities.

“TalentEgg sits at the intersection between students and employers, so it was essential that students and recent grads evaluated employers’ applications – not industry experts or other employers,” Ms. Friese said. “Employers are always looking for feedback from students on their campus recruitment activities so they can implement the most effective and cost efficient strategies moving forward.”

Ms. Friese shared the judges’ feedback and best practices with more than 150 campus recruiters, human resources professionals and career services staff at the awards ceremony.

 

The 2012 TalentEgg Campus Recruitment Excellence Awards winners are:

Best Campus Career Website
PwC Canada (www.pwcbrilliantfutures.ca)

Best Online Campus Campaign
MacLaren McCann for MasterCard Canada’s 2011 “Social Interview” campaign

Best On-Campus Campaign
ConocoPhillips Canada

Campus Recruiter of the Year
Lisa Kramer, Campus Recruiting Lead, Canada at Accenture

Campus Recruitment Program of the Year
KPMG LLP

 

ABOUT TALENTEGG
TalentEgg.ca is Canada’s leading job site and online career resource for college and university students and recent graduates. Launched in 2008 by Queen’s University graduate Lauren Friese after her own experience transitioning from school to work, TalentEgg works with more than 150 employers and was visited by more than 1.5 million students and recent graduates in the last year alone.

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For more information about the awards or the winners, please contact:

Lauren Friese
Founder, TalentEgg Inc.
lauren@talentegg.ca
416-479-4186

New feature on TalentEgg: TalentEgg Reminders

By on April 23, 2012

On Friday afternoon, we launched a brand new feature on TalentEgg that allows students and recent graduates to save job deadlines and recruitment events to their personal calendars with just one click.

Within the first 30 minutes, more than 250 students had already used TalentEgg Reminders!

We are doubly egg-cited about this new feature because, on top of helping students and recent grads save time and stay organized, TalentEgg Reminders ensure that employers using TalentEgg are integrated into the everyday lives of the busy students and grads they are trying to recruit.

To use this feature, simply view any job listing with a deadline and click the appropriate link for either Google, iCal or Outlook.

Stay tuned: we are currently incubating a number of egg-citing new features that will be coming to TalentEgg soon!

What new features would you like to see on TalentEgg? Tell us in the comments below!

Announcing the 2012 Campus Recruitment Excellence Awards Finalists

By on April 12, 2012

The Campus Recruitment Excellence Awards judging panel, made up of top students and recent grads from schools across Canada, has been very busy lately reviewing, ranking and critiquing employers’ award applications.

Thanks to all of their hard work, we’re egg-cited to officially announce the Top 3 Finalists in each award category!

The winners will be announced live at the Campus Recruitment Excellence Awards and Conference event on May 14 in Toronto. Tickets are selling out fast! Visit the conference website for more information and register today.

Please note: Finalists are listed in no particular order.

Best Campus Career Website

Best Online Campus Campaign

Best On-Campus Campaign

Campus Recruiter of the Year

  • Nancy Moulday – Manager Recruitment at TD Business Banking
  • Evan Birtch – Team Lead, Campus Programs at Research In Motion
  • Lisa Kramer – Campus Recruiting Lead, Canada at Accenture

Campus Recruiting Program of the Year

Congratulations to each of the finalists!

And we have to send a huge TalentEgg thank you to all of the student judges who provided their invaluable feedback on the employer applications! We couldn’t have done it without you.